Omega

Case study / Client B

Clicks that vanished: fixing the path between the ad, the site and the follow-up

People clicked the ad and then dropped off somewhere between the site and the follow-up. Rebuilding it as one tracked path found where.

The result

$30K → $440K

a month, in 5 months, on the same ad spend

The problem

People clicked the ad, then vanished between the site and the follow-up.

What we did

Ad, site and follow-up rebuilt as one tracked path.

What to take from it

A good ad can still lose the customer on the way. Tracking every step from click to reply shows which step loses people, and that is the one to fix first.

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