Omega

Industries / United States

More signed cases for your law firm, not just more calls.

Clicks are not clients. We help US law firms find the right matters, answer every enquiry fast and see which ads produce signed cases, all inside the rules your state bar sets for lawyer advertising.

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By the numbers

The problem

Where law firms growth leaks.

  • Expensive clicks.

    Legal keywords are competitive, so a poorly built campaign burns budget on people who will never hire you.

  • Leaks at intake.

    Calls go to voicemail, web forms wait for a day and the next firm answers first.

  • Calls that are not cases.

    Volume looks healthy while the matters that fit your practice are a small share.

  • Ad rules that vary by state.

    What you can say about results, specialisation and testimonials depends on where you practise.

What we do

One system, built for your market.

Paid media

Google Ads and Local Services campaigns built around the matters you want, with tracking down to signed cases.

Landing pages

Pages per practice area that set expectations, respect your state's rules and make calling or booking easy.

SEO, AEO and GEO

Practice-area and location pages that answer real client questions, plus the signals AI tools use to name a firm.

Outbound

Referral-partner outreach and targeted business-to-business campaigns where they fit the practice.

CRM and follow-up

Fast intake, clear stages and reporting from first call to signed engagement.

The process

We look first, then build.

  1. 1

    Audit

    We review your ads, intake and tracking, and read the advertising rules for the states you practise in.

  2. 2

    Fix intake first

    A faster, clearer intake often adds signed cases before a single extra dollar goes into ads.

  3. 3

    Build and launch

    Campaigns and pages built for the matters you want, with compliance checks before anything goes live.

  4. 4

    Report on cases

    Reporting by source down to consults held and cases signed.

Related service: Paid media

Advertising rules

Rules matter here.

Lawyer advertising is regulated by each state's bar, usually building on the ABA Model Rules. Rules on specialisation claims, testimonials, results and solicitation differ by state. Check with your regulator or counsel before running ads.

Guides

Read before you call.

FAQ

Questions from law firms.

Do you follow state bar advertising rules?

We build around them, but we are not lawyers and cannot give legal advice. Rules differ by state, so we read the relevant rules with you and you or your counsel approve every ad and page. Check with your regulator or counsel before running ads.

Can you track signed cases, not just calls?

Yes, when your intake and CRM pass the source through. We set up call tracking and form tracking, then connect outcomes back to the campaign, so you can see cost per consult and cost per signed case by channel.

Which practice areas do you work with?

We work with personal injury, family law, immigration and other consumer-facing practices, and with business-to-business firms. If your area is very narrow or heavily restricted, we will say on the first call whether paid media is a good fit.

How fast should a firm answer an enquiry?

As fast as possible, ideally within minutes during working hours, with a clear promise outside them. People with a legal problem often contact several firms at once, and the first firm to reply and explain next steps often wins the call.

$2M a month of client revenue runs through systems like the one we'd build you.

Book a call. You'll know where your money is leaking before we ask for anything.

Book a callAsk a question first

No pitch deck. No pressure. If we can't help, we'll say so.

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